vk.com as an effective tool to promote a business
Volfovich, Olga (2017)
Savonia-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060212129
https://urn.fi/URN:NBN:fi:amk-2017060212129
Tiivistelmä
Social media play a very important role in today’s society. For a business to be profitable, it is essential to use the opportunities given by social media to spread information, increase potential clients’ awareness and as a result gain more customers.
This thesis takes a close look at the number one social media website in Russian-speaking countries – vk.com. This thesis is primarily divided into two main parts – theoretical frame and a market research. The first part is based on a vk.com study, as well as on other websites and books. The thesis considers the definition of social media, the history of vk.com, the most effective features of this platform and possibilities of development for owners of commercial communities.
The research data was collected with a survey of Russian-speaking regular Internet users and with direct interviews with business owners. All the data gathered is represented in this thesis and was analyzed.
This thesis takes a close look at the number one social media website in Russian-speaking countries – vk.com. This thesis is primarily divided into two main parts – theoretical frame and a market research. The first part is based on a vk.com study, as well as on other websites and books. The thesis considers the definition of social media, the history of vk.com, the most effective features of this platform and possibilities of development for owners of commercial communities.
The research data was collected with a survey of Russian-speaking regular Internet users and with direct interviews with business owners. All the data gathered is represented in this thesis and was analyzed.