Suggestions to develop hostel business. Case study: Hostel Pisa
Gribanova, Anastasia (2017)
Savonia-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2017060212107
http://urn.fi/URN:NBN:fi:amk-2017060212107
Tiivistelmä
Hostel Pisa is a youth hostel, located in Pisa, Italy. It offers affordable accommodation and all-in-one experience for travelers, with its common areas and in-house café. Hostel Pisa is the biggest hostel in the city, with more than 150 beds; however, it is the second-best hostel according to the ratings on well-known booking sites such as Booking.com, Hostelworld, etc.
The purpose of the thesis was to provide suggestions for developing the hostel. Accordingly, one of the objectives was to provide suggestions to boost profit and occupancy rates. Qualitative research and tools such as SWOT analysis were used to implement the project.
The report is divided into two parts and begins with the theoretical overview of strategic management, its stages, and tools, which is followed by the overview of the company and SWOT analysis with suggestions feasible strategies.
The purpose of the thesis was to provide suggestions for developing the hostel. Accordingly, one of the objectives was to provide suggestions to boost profit and occupancy rates. Qualitative research and tools such as SWOT analysis were used to implement the project.
The report is divided into two parts and begins with the theoretical overview of strategic management, its stages, and tools, which is followed by the overview of the company and SWOT analysis with suggestions feasible strategies.