Social Media Marketing Strategy for Zhen Meng Fitness Management Ltd in Shanghai

Abstract

The report is written based on practical training of marketing internship in Zhen Meng fitness management Ltd in Shanghai. With carrying out the research, setting objectives, setting and implementing a strategy, it is good to have a deeper understanding of social media marketing strategy. Secondly, with a SWOT analysis tool, it is defined the advantages and disadvantages of Zhen Meng fitness management Ltd in Shanghai. The report is going to try to make an example for other students or company owners to learn or get some advice about this business area.

The report will mainly consist of the introduction of Zhen Meng fitness management Ltd in Shanghai, backgrounds of China’s economy and middle-class development and social media marketing strategy based on the example company.