Creating content for social media as a profession in Finland
Nikula, Jonna (2017)
Nikula, Jonna
Oulun ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017092515375
https://urn.fi/URN:NBN:fi:amk-2017092515375
Tiivistelmä
The main aim of this thesis work is to provide insight into social media content creating as a profession in Finland. Whereas there have been several thesis texts that have focused on social media from the client companies’ perspectives, the aim of this work is to shed light to the creator perspective of the profession. This thesis will also give some insight into Finnish peoples’ social media consuming habits and the ways the Finnish companies are currently utilizing both social media and employing its content creators.
The idea and inspiration for this thesis sparked from professional training experience, working as the marketing and social media person of a project team. Working in that project provided the inspiration, that social media marketing is a line of profession that would be feasible to pursue in the future. The interest towards working with social media content and marketing also created the need for further knowledge gaining of the profession.
The beginning chapters of the thesis focus on explaining social media content creation and marketing terms, and how social media is used by both Finnish people and Finnish companies. The ladder chapters of the thesis on the other hand, focus on the survey that was conducted about social media content creation and the results of this survey. The findings that were collected from the survey results, match the needs and usage of social media by both the Finnish consumers and Finnish companies. The results gotten from the survey reflected interesting themes, not only for the research question, but also the ways people have gained their jobs and what kind of message the respondents want to send to someone looking into working with social media content creation.
The idea and inspiration for this thesis sparked from professional training experience, working as the marketing and social media person of a project team. Working in that project provided the inspiration, that social media marketing is a line of profession that would be feasible to pursue in the future. The interest towards working with social media content and marketing also created the need for further knowledge gaining of the profession.
The beginning chapters of the thesis focus on explaining social media content creation and marketing terms, and how social media is used by both Finnish people and Finnish companies. The ladder chapters of the thesis on the other hand, focus on the survey that was conducted about social media content creation and the results of this survey. The findings that were collected from the survey results, match the needs and usage of social media by both the Finnish consumers and Finnish companies. The results gotten from the survey reflected interesting themes, not only for the research question, but also the ways people have gained their jobs and what kind of message the respondents want to send to someone looking into working with social media content creation.