The business plan of Izakaya restaurant in Helsinki
Du, Peng (2017)
Vaasan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017092615413
https://urn.fi/URN:NBN:fi:amk-2017092615413
Tiivistelmä
The objective of thesis was to study the main areas of creating a business plan and to make research toward the current market environment of Asian fusion restaurant in the Helsinki area in order to make a realistic business plan of a Japanese Izakaya restaurant.
The theoretical study is based on several business books, some suggestion from different types of restaurant owners in Helsinki, the business plan outline was finally made.
For the empirical study, a survey of market analysis, competitor analysis, and a SWOT analysis was conducted, the survey was made using primary data and secondary data, as well as using qualitative, and quantitative research methods.
The results of the study show that business idea of establishing an Asian fusion restaurant is accessible and through reading this article, an entrepreneur can get some ideas of operation guidelines for an Asian fusion.
The theoretical study is based on several business books, some suggestion from different types of restaurant owners in Helsinki, the business plan outline was finally made.
For the empirical study, a survey of market analysis, competitor analysis, and a SWOT analysis was conducted, the survey was made using primary data and secondary data, as well as using qualitative, and quantitative research methods.
The results of the study show that business idea of establishing an Asian fusion restaurant is accessible and through reading this article, an entrepreneur can get some ideas of operation guidelines for an Asian fusion.