Customer Satisfaction with Snadi Fruit Drinks
Thapa, Kritika (2017)
Savonia-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017100215596
https://urn.fi/URN:NBN:fi:amk-2017100215596
Tiivistelmä
The main purpose of this thesis is to investigate the customer satisfaction with Snadi fruit drinks and give the opportunity to identify the customer behavior and possible ways to improve the customer service and relations. From the prospect of company, the research is executed to improve the taste and price of Snadi and bring possible changes that customers want to see in the future.
This thesis is divided into five parts. The theoretical part discusses advantages of a product and elements of customer satisfaction. The first empirical part of the study contains questionnaire survey. The total amount of printed and expected response was around 100. However, 52 forms were fulfilled properly.
The result is presented using percentages and numbers. Conclusively, the result shows that the company has the proven capability to produce quality in quantity. However, based on the result of the survey, there are certain activities that have to be taken into consideration and need to be improved. According to the author, the firm is suggested to promote tangible qualities so that people think of your product before the competitors.
This thesis is divided into five parts. The theoretical part discusses advantages of a product and elements of customer satisfaction. The first empirical part of the study contains questionnaire survey. The total amount of printed and expected response was around 100. However, 52 forms were fulfilled properly.
The result is presented using percentages and numbers. Conclusively, the result shows that the company has the proven capability to produce quality in quantity. However, based on the result of the survey, there are certain activities that have to be taken into consideration and need to be improved. According to the author, the firm is suggested to promote tangible qualities so that people think of your product before the competitors.