Social Media Marketing : CASE: DOREA Educational Institute
Noor, Inka (2017)
Oulun ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017110616634
https://urn.fi/URN:NBN:fi:amk-2017110616634
Tiivistelmä
In this thesis, the author is studying social media marketing and investigating its possibilities through a case company called DOREA Educational Institute. The idea of the thesis came from the need to enhance follower engagement and to reach the older target group using social media as the main marketing platform.
The main research questions of this thesis include reaching the target group and increasing engagement. The aim of this research is to provide information about social media marketing and its possibilities, threats and trends. The thesis itself is written through the viewpoint of the case company ‘DOREA Educational Institute’, but, it can also offer valuable information to similar businesses wanting to further improve their social media presence and apply knowledge about lowbudget social media marketing. The methods chosen to answer these questions were an analysis of the case company’s follower behavior, a survey done on previous customers and theoretical data collected from literature and internet sources.
The thorough inspection of the case company’s previous social media activity revealed viable information of their customers’ previous behavior on social media. Information gathered for this thesis told us how the target group is expected to behave, which gives the company the possibility to answer their needs, and make their marketing more competent. In order for the case company to get to these goals, a content strategy and a SWOT-analysis, were created.
The main research questions of this thesis include reaching the target group and increasing engagement. The aim of this research is to provide information about social media marketing and its possibilities, threats and trends. The thesis itself is written through the viewpoint of the case company ‘DOREA Educational Institute’, but, it can also offer valuable information to similar businesses wanting to further improve their social media presence and apply knowledge about lowbudget social media marketing. The methods chosen to answer these questions were an analysis of the case company’s follower behavior, a survey done on previous customers and theoretical data collected from literature and internet sources.
The thorough inspection of the case company’s previous social media activity revealed viable information of their customers’ previous behavior on social media. Information gathered for this thesis told us how the target group is expected to behave, which gives the company the possibility to answer their needs, and make their marketing more competent. In order for the case company to get to these goals, a content strategy and a SWOT-analysis, were created.