Consumer's Buying Behaviour Towards Green Packaging in Finland
Nguyen Hoai, Anh (2017)
Vaasan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017112117603
https://urn.fi/URN:NBN:fi:amk-2017112117603
Tiivistelmä
The objective of this study was to investigate consumer behaviour in connection with functionality of green packaging. Based on three major functions of conventional package, the aim was to examine how consumer perceives ecological packaging in terms of ability to fulfill its functions.
In the first section of thesis, a theoretical review was discussed based on previous studies and researches in term of “green packaging” and “customer behaviour”. The literature review was the background of the following empirical study.
After the literature review, the empirical study was executed. A questionnaire was designed based on previous theoretical knowledge, the data collection occurred within ten days among respondents from Vaasa University of Applied Sciences.
The online survey was conducted in Finland with 121 participants. IBM SPSS Statistic version 23 was used to analyse the collected data. The result suggested that both non-experienced and experienced respondents have positive evaluation towards ecological packaging in term of fulfilling its functions. However, there were some issues, which cause negative impacts on consumer perception, detected in the analysis.
To conclude, the suggestion for green marketers in further study. Besides contribution of the research, author was examined limitations, as well as the reliability and validity of study.
In the first section of thesis, a theoretical review was discussed based on previous studies and researches in term of “green packaging” and “customer behaviour”. The literature review was the background of the following empirical study.
After the literature review, the empirical study was executed. A questionnaire was designed based on previous theoretical knowledge, the data collection occurred within ten days among respondents from Vaasa University of Applied Sciences.
The online survey was conducted in Finland with 121 participants. IBM SPSS Statistic version 23 was used to analyse the collected data. The result suggested that both non-experienced and experienced respondents have positive evaluation towards ecological packaging in term of fulfilling its functions. However, there were some issues, which cause negative impacts on consumer perception, detected in the analysis.
To conclude, the suggestion for green marketers in further study. Besides contribution of the research, author was examined limitations, as well as the reliability and validity of study.