Social Media Marketing strategy for Emeteclass, Lda to penetrate into Finland market
Phan, Vu (2017)
Phan, Vu
Savonia-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017122122432
https://urn.fi/URN:NBN:fi:amk-2017122122432
Tiivistelmä
This thesis was commissioned by Emeteclass, Lda - a Portuguese privately held company, which operates in information technology and services section. The main purpose of this thesis was simply to organize and elaborate thoroughly a strategy for the company to potentially enter Finnish market via virtual tools. Accordingly, this dissertation also introduces various concepts and facets of social media and its marketing functions. This project could be considered as a guidance or a recommendation on the method to effectively utilize social media in Finland market for the purpose of marketing.
The project is broken down into six chapters which consist of related theories and academic explanations as well as the writer’s own professional opinions. Specifically, the first two chapters provide an insight into the dissertation and research methodologies, in addition to an in-depth interview with Mrs. Mirla Ferreira, who is a Project Manager and Business Consultant of the client company of the thesis.
Regarding chapter 3, the theories and statistical figures illustrate and explain the social media phenomena; explicitly, the findings demonstrate the true form of social media marketing and its tools. Additionally, content marketing is added as a support instrument in order to clarify the writer’s intention. Furthermore, the following chapter provides an analysis of social media environment in Finland and of the company itself. The remaining two chapters express the writer’s strategic recommendations as well as personal reflection afterward.
The outcome of this study indicates that social media is a developing trend and an effective method of marketing that could support firms in making their existence more visible to potential customers. Moreover, this research also suggests a selection of specific strategies that Emeteclass could apply using social media means, such as social networking sites, blogs, etc. Furthermore, due to the limitation of this research, a further study in the future is needed as social media continues to evolve and all the strategies could be outdated eventually.
The project is broken down into six chapters which consist of related theories and academic explanations as well as the writer’s own professional opinions. Specifically, the first two chapters provide an insight into the dissertation and research methodologies, in addition to an in-depth interview with Mrs. Mirla Ferreira, who is a Project Manager and Business Consultant of the client company of the thesis.
Regarding chapter 3, the theories and statistical figures illustrate and explain the social media phenomena; explicitly, the findings demonstrate the true form of social media marketing and its tools. Additionally, content marketing is added as a support instrument in order to clarify the writer’s intention. Furthermore, the following chapter provides an analysis of social media environment in Finland and of the company itself. The remaining two chapters express the writer’s strategic recommendations as well as personal reflection afterward.
The outcome of this study indicates that social media is a developing trend and an effective method of marketing that could support firms in making their existence more visible to potential customers. Moreover, this research also suggests a selection of specific strategies that Emeteclass could apply using social media means, such as social networking sites, blogs, etc. Furthermore, due to the limitation of this research, a further study in the future is needed as social media continues to evolve and all the strategies could be outdated eventually.