"Oittinen, Lauri" - Selaus tekijän mukaan Satakunnan ammattikorkeakoulu
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Marketing management process of a service company operating in international trade
Oittinen, Lauri (Satakunnan ammattikorkeakoulu, 2008)This bachelor’s thesis studies the effect of cultural differences on marketing management process. The case company in the research is Bacchus, an international coffee shop and secondhand bookstore located in Madrid Spain. ...