Future of Sustainability in Fast Fashion
Härtsiä, Anni (2018)
Härtsiä, Anni
Metropolia Ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201801121266
https://urn.fi/URN:NBN:fi:amk-201801121266
Tiivistelmä
This thesis focuses on the current global environmental, social and economic issues in the fast fashion industry. In addition to that current state of sustainability in western fast fashion companies is evaluated, how fast fashion companies can gain from sustainability and can the sustainability be achieved with made changes.
Sustainability in business world has gained increased popularity and has become basically a driving trend. The reason behind this is that people are now aware of, for example, human rights, conditions in clothing factories, environmental challenges and how those issues will affect the future of the globe, economies and societies. Fast fashion is a global industry and in the globalized world finding information about companies and their operations has become effortless. Consumers nowadays have a lot more information than couple of decades ago. Due to increased awareness of sustainability, it has become a requirement for a business world. Therefore, it is likely that sustainability will shape the fashion and fast fashion industry even further in the future.
This thesis is a literature review based on secondary data. The research consists of analyzing information from published articles, academic books, company reports and statistics.
Sustainability in business world has gained increased popularity and has become basically a driving trend. The reason behind this is that people are now aware of, for example, human rights, conditions in clothing factories, environmental challenges and how those issues will affect the future of the globe, economies and societies. Fast fashion is a global industry and in the globalized world finding information about companies and their operations has become effortless. Consumers nowadays have a lot more information than couple of decades ago. Due to increased awareness of sustainability, it has become a requirement for a business world. Therefore, it is likely that sustainability will shape the fashion and fast fashion industry even further in the future.
This thesis is a literature review based on secondary data. The research consists of analyzing information from published articles, academic books, company reports and statistics.