Research on data analytics and user tracking
Ahmed, Noushed (2018)
Ahmed, Noushed
Oulun ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201804215098
https://urn.fi/URN:NBN:fi:amk-201804215098
Tiivistelmä
In this technological era, the software business has been growing rapidly at an enormous rate. For the advanced software development, sales, marketing, customer support, the requirement of tracking data regarding the usage of the software has become more important than ever. It makes possible to get a higher revenue from software business.
The target of this bachelor’s thesis was to research data analytics and usage analytics by tracking users and to provide a secured and seamless integration process of an analytical data tracking software into an application. A wide overview of choosing an appropriate third-party user’s data tracking library, an analysis of the EU user privacy law in terms of data tracking and usage of generated tracking data were handled in this thesis.
This research and implementation were carried out in cooperation with Solibri Oy which is one of the leading software companies in Finland. The integration of analytics plugin was executed into their unique software, Solibri Model Checker.
This research and implementation report is beneficial for a software company as well as a software development team to establish a user tracking mechanism into a software and to gear up the business by making a secured bridge with their customers in terms of collecting data regarding the behaviour of their usage.
The target of this bachelor’s thesis was to research data analytics and usage analytics by tracking users and to provide a secured and seamless integration process of an analytical data tracking software into an application. A wide overview of choosing an appropriate third-party user’s data tracking library, an analysis of the EU user privacy law in terms of data tracking and usage of generated tracking data were handled in this thesis.
This research and implementation were carried out in cooperation with Solibri Oy which is one of the leading software companies in Finland. The integration of analytics plugin was executed into their unique software, Solibri Model Checker.
This research and implementation report is beneficial for a software company as well as a software development team to establish a user tracking mechanism into a software and to gear up the business by making a secured bridge with their customers in terms of collecting data regarding the behaviour of their usage.