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TOMS Shoes: Positive and Negative Effects in Developing Countries

Lindström, Jasmin (2018)

 
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Lindström, Jasmin
Metropolia Ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201804245349
Tiivistelmä
This thesis will be focusing on a social enterprise called TOMS Shoes and its positive and negative effect in developing countries. TOMS has developed a business model called One For One, where it sells a variety of different products and for every product sold, it will donate another product to a person in need in developing countries.

This topic is relevant because social enterprises are important for the societies. There are different types of social entrepreneurs which are can be either national or international and they are addressing different kinds of social problems depending on their desired goal. They can help small societies or even the whole world to develop further, become more socially responsible as well find solutions to already existing problems in different societies.

Since TOMS has received a lot of criticism based on its impacts and how it operates its business, this thesis will be examining those and discussing whether they are true or not and how TOMS could improve more.

The results are that TOMS has had both, positive and negative, impacts in the developing countries. For example, it has had more positive impacts on the short-term but in the long-term its impacts have been more negative. It should focus more on its transparency for example in its website and try to find ways how to minimalize the negative impacts for example by collaborating with the local shoe sellers.
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