What will be the funding model of journalism in 2024? : How social engagement could decide the future of the journalism business

Abstract

The Internet and social media have transformed businesses and funding models for the past several decades. This research will consider the field of journalism and how it is currently operating its businesses. Newer technology has also provided the emergence of “citizen journalists,” who do not work for anyone but themselves and are sharing their own news utilizing social media with success. The goal of this research is to try and answer what funding model will be used by journalism in the year 2024. Using scenario analysis based on individual’s trust, motivation to share news, and technological advancements we will explore two scenarios that consider what the journalism business will develop into.