The impact of the emerging trends on the makeup market in Europe
Al-Shahmani, Halla (2018)
Metropolia Ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805239720
https://urn.fi/URN:NBN:fi:amk-201805239720
Tiivistelmä
The makeup market in Europe has experienced consistent growth in the last few years with people encouraged to use makeup products on the daily basis. The market has benefitted from increased demand and interest on makeup products with offering the consumers seasonal product launches and innovations constantly. The market is expected to maintain its growth, however, there are macro environmental factors that are due to changes, those of which may influence the growth of the market in the next 1-5 years.
This paper aims to analyse the makeup market in Europe in relation to its emerging macro environmental factors, the main objective is to identify the trends that impact the market and to analyse the outcomes that those might carry in the medium-term in order to develop future strategies.
The research was conducted by using analysis tools that help understanding the outlines of the market, the nature of the trends and their impact on the market. Finally, an analysis was conducted to imagine future scenarios of the trends in order to forecast their future outcomes and to determine how to react to those effectively. This research found a number of factors, some of which have certain outcomes, such as, the increased interest and demand on makeup products, and other factors that have uncertain outcomes, such as, Brexit. The uncertain outcomes were focused on at the end of the analysis in order to gain better insights on all of the outcomes those may carry.
Overall, the emerging macro environmental trends can impact the growth and the future performance of the makeup market, thus, understanding the outcomes of these changes is crucial for companies to plan future strategies in order to manage risks.
This paper aims to analyse the makeup market in Europe in relation to its emerging macro environmental factors, the main objective is to identify the trends that impact the market and to analyse the outcomes that those might carry in the medium-term in order to develop future strategies.
The research was conducted by using analysis tools that help understanding the outlines of the market, the nature of the trends and their impact on the market. Finally, an analysis was conducted to imagine future scenarios of the trends in order to forecast their future outcomes and to determine how to react to those effectively. This research found a number of factors, some of which have certain outcomes, such as, the increased interest and demand on makeup products, and other factors that have uncertain outcomes, such as, Brexit. The uncertain outcomes were focused on at the end of the analysis in order to gain better insights on all of the outcomes those may carry.
Overall, the emerging macro environmental trends can impact the growth and the future performance of the makeup market, thus, understanding the outcomes of these changes is crucial for companies to plan future strategies in order to manage risks.