Corporate Social Responsibility in online platforms: the well-being of workers : How can trade unions improve the well-being of platform workers? An investigation of labour rights in the 'gig' economy.

Abstract

Digitalisation has permanently changed the world of work by creating new ways and opportunities of working. However, it has not been a smooth ride since legislation and social partners have not been able to get caught up with it. Not being forced to label themselves as employers, platforms do not need to offer workers proper employment contracts, which leaves workers without any social rights or protection.

The aim of this thesis is to discover what platform workers’ current labour rights are and how trade unions could improve them, especially in Finland. This is done by exploring Corporate Social Responsibility, the gig economy, online platforms, worker’s current legal status and social rights, as well as the well-being of workers with a focus on work-life balance.

The discussion revolves around what CSR should mean in online platforms and how that is connected to workers social rights and well-being. Finland’s gig economy is discussed and analysed deeper with the infamous example of Uber, as well as the Finnish operators Wolt, Treamer and Freska. It will intend to get a wholesome image of the current situation in Finland and find solutions for trade unions in how to help online platform workers achieve the same social rights as employees have.

In the end, trade unions are encouraged to work together with platforms in order to find solutions now already, instead of waiting for European or national legislation to get caught up with the situation.