WHAT IS THE FUTURE WAY OF AUTOMOBILE CONSUPTION?
Longuet, Marc (2018)
Savonia-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018052810713
https://urn.fi/URN:NBN:fi:amk-2018052810713
Tiivistelmä
In the Thesis, the subject is about the evolution of the automobile market.
The industry is today a key to the society in term of utility but also about the social link.
The Thesis is inspiring by the current evolution of the offer in automobile industry but also by the development of all the society.
The needs of today are not the same as yesterday and not the same as tomorrow, so the manufacturer has to think about the mobility offer for the next decade to continue at existing and not be replaced by the new actors in the market.
That can be only possible with a new approach to the customer and more care about the relationship.
For tomorrow the question is not only about the future mobility but also in term of a global new way to manage the city environment.
To make the best plan for the future, the manufacturer has to listen more to the needs of the customer. It can be possible by a more satisfaction focus enlivens by a better customer need identification. The customer experience is the only opportunity to keep the interest on the car industry in a world where the people live in an environment hostile at the car possession.
To conclude the study of the market the last point of the Thesis is the factors of pressure by the society. The security of the autonomous driving will define the success or the fall of this technology.
The industry is today a key to the society in term of utility but also about the social link.
The Thesis is inspiring by the current evolution of the offer in automobile industry but also by the development of all the society.
The needs of today are not the same as yesterday and not the same as tomorrow, so the manufacturer has to think about the mobility offer for the next decade to continue at existing and not be replaced by the new actors in the market.
That can be only possible with a new approach to the customer and more care about the relationship.
For tomorrow the question is not only about the future mobility but also in term of a global new way to manage the city environment.
To make the best plan for the future, the manufacturer has to listen more to the needs of the customer. It can be possible by a more satisfaction focus enlivens by a better customer need identification. The customer experience is the only opportunity to keep the interest on the car industry in a world where the people live in an environment hostile at the car possession.
To conclude the study of the market the last point of the Thesis is the factors of pressure by the society. The security of the autonomous driving will define the success or the fall of this technology.