Building a Strategy Implementation Framework for a Consultancy Company
Henriksson, Joonatan (2018)
Metropolia Ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120219438
https://urn.fi/URN:NBN:fi:amk-2018120219438
Tiivistelmä
The objective of this Master´s thesis is to build a strategy implementation framework for the case company.
The case company is a Finnish consultancy company that has grown significantly over the past few years, but managing strategy implementation across multiple business units and international market areas has become harder. The strategy implementation framework built in this thesis is an approach to solve this problem.
The research approach utilized in this thesis is qualitative research. Data collection was carried out by the case company’s individual stakeholder interviews. The interviewed stakeholders were selected in two categories. The first category consisted of the director level horizontally across all the case company’s market areas. The second category consisted of a business leader, business manager and consultant vertically within one business unit. Gathering necessary information on feasible strategy implementation and management frameworks was based on literature review.
Based on the analysis of the collected data and the literature review, a conceptual strategy management framework was designed. The designed conceptual framework is a combination of Balanced Scorecard by Norton and Kaplan (1996) and Objectives and Key Results by Doerr (2018). The conceptual framework also includes a yearly strategy management cycle, customized for the case company.
To create the proposal of the strategy implementation framework, the conceptual framework was assessed and co-developed in workshops with the key stakeholders of the case company.
In conclusion, the co-developed proposal of the framework was piloted and revised by creating the roll-out plan for the strategy implementation framework using the proposed framework itself.
The case company is a Finnish consultancy company that has grown significantly over the past few years, but managing strategy implementation across multiple business units and international market areas has become harder. The strategy implementation framework built in this thesis is an approach to solve this problem.
The research approach utilized in this thesis is qualitative research. Data collection was carried out by the case company’s individual stakeholder interviews. The interviewed stakeholders were selected in two categories. The first category consisted of the director level horizontally across all the case company’s market areas. The second category consisted of a business leader, business manager and consultant vertically within one business unit. Gathering necessary information on feasible strategy implementation and management frameworks was based on literature review.
Based on the analysis of the collected data and the literature review, a conceptual strategy management framework was designed. The designed conceptual framework is a combination of Balanced Scorecard by Norton and Kaplan (1996) and Objectives and Key Results by Doerr (2018). The conceptual framework also includes a yearly strategy management cycle, customized for the case company.
To create the proposal of the strategy implementation framework, the conceptual framework was assessed and co-developed in workshops with the key stakeholders of the case company.
In conclusion, the co-developed proposal of the framework was piloted and revised by creating the roll-out plan for the strategy implementation framework using the proposed framework itself.