Creating regional social media presence in B2B company. Case company: Ewals Cargo Care.
Azhigali, Akku-Bayan (2018)
Azhigali, Akku-Bayan
Oulun ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018122022652
https://urn.fi/URN:NBN:fi:amk-2018122022652
Tiivistelmä
It might be a common misconception that social media presence is an important tool only for the consumer-centric businesses. This paper aims to disapprove that stigma, by backing up the fact that for the companies operating between each other, social networking sites bring as much value. The objective of this thesis is to propose a plan for creating social media presence, in a form of a content calendar, by discovering what is the most relevant social networking channel for a B2B company’s branch in the Nordics region. It also aims to suggest possibilities of utilizing social media presence to optimize hiring process.
This study consists of theoretical part, displaying the knowledge gained through familiarization with the existing empirical material on the subject. It helps finding out what is the most commonly used social media channel for attracting talent and generating lead for the B2B operating companies.
The mixed quantitative and qualitative survey is carried out, interviewing the target audience, who are professionals with a solid amount of experience in the transportation and logistics field, whose feedback will be helpful when creating a content calendar for the case company.
Along with these objectives, the paper discusses what is the most optimal option of corporate accounts’ hierarchy and architecture, then proposing the above-mentioned content calendar template according to the client-company’s needs.
This study consists of theoretical part, displaying the knowledge gained through familiarization with the existing empirical material on the subject. It helps finding out what is the most commonly used social media channel for attracting talent and generating lead for the B2B operating companies.
The mixed quantitative and qualitative survey is carried out, interviewing the target audience, who are professionals with a solid amount of experience in the transportation and logistics field, whose feedback will be helpful when creating a content calendar for the case company.
Along with these objectives, the paper discusses what is the most optimal option of corporate accounts’ hierarchy and architecture, then proposing the above-mentioned content calendar template according to the client-company’s needs.