Strategy Implementation in Small-Sized Company

Abstract

The purpose of this thesis was to clarify and implement the strategy to Company X. The author felt the topic was needed in the Company X, since there was no strategy implemented before. The focus was in strategy and communication, and how to combine them. The author knew the strategy could not be implemented without communication, hence that was another big part of the thesis. The leadership was also discussed a lot, since it has a deep connection to the strategy and communication in a company.

The methods used were interviews and inquirys, but also literature, web sources, and own experiences. The thesis was partly empirical, since the author did functional work by interviewing the employees and using own experiences. The results reveal that clear strategy is needed to Company X and it needs to be communicated well. What is more, a leader is needed to lead the company and to decrease the confusion of actions.

The author recommends the Company X to write down clearly the procedures and ways of action inside the company, concentrate to the core values, and set the right goals. Short- and long-time plans are needed, as well as structured meetings. As a conclusion, the Company X needs more talented leaders and management to function properly.