Digital Service Design for Service-Oriented Business Models

Abstract

Today, digital solutions are integral and strategic parts of most service-oriented organizations. Similarly, the ICT (information and communication technologies) sectors are also moving towards service-oriented business models because of advancements in mobile and cloud technologies. Therefore, the service-oriented approach must be applied to innovating, designing and developing service solutions. This paper describes experiences from the digital service design and development processes in which several stakeholders were involved. This iterative design process resulted in several innovate mobile and cloud based services. The study results demonstrate that inventing or designing new digital services in cross-disciplinary teams by using the holistic viewpoint of the customer journey ensure better integration of business expectations and technological possibilities. The contribution of this paper is the experiments which result in innovative mobile and cloud based concepts, applications or services.