"gamification" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Implementation of a User Interface System for a Gamified Mobile Application
(2023)This thesis is a development project, and it provides theory and practical work on the process of implementing a user interface for a mobile loyalty application. The objectives of the thesis include development of a part ... -
The B2B Marketing Plan for Punnu Games
(2021)The presented thesis examined the marketing environment of Punnu games – a small mobile game company based in Turku in the pursuit to fulfill the aim of the research – create a practical B2B marketing plan with the ... -
Using Rewards to Increase Consumer Engagement and Build Brand Loyalty On-Demand Service Platforms
(2025)This thesis investigates how reward systems influence consumer engagement and brand loyalty on on-demand service platforms, focusing on Helsinki’s competitive digital market. It draws on frameworks such as Service-Dominant ...
