Haku
Viitteet 1-5 / 5
Neuromarketing : Understanding Customers' Subconscious Responses to Marketing
(Talent First Network (Carleton University), 2012)
This article presents neuromarketing as a way to detect brain activation during customer engagement. Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response ...
Living Labs as Open-Innovation Networks
(Talent First Network (Carleton University), 2012)
Living labs bring experimentation out of companies’ R&D departments to real-life environments with the participation and co-creation of users, partners, and other parties. This study discusses living labs as four different ...
A Small-Firm Perspective on the Benefits of Living Labs
(Talent First Network (Carleton University), 2012)
Decreasing energy consumption is a global priority and the energy market is in constant change. The search for energy-saving innovations provides an opportunity to initiate a user-centered approach using the living labs ...
Editorial : Living Labs
(Talent First Network (Carleton University), 2012)
Welcome to the September issue of the TIM Review. This month’s theme is Living Labs and it is my pleasure to welcome our guest editors, Mika Westerlund, Assistant Professor at Carleton University’s Sprott School of Business ...
Categorizing the Growth Strategies of Small Firms
(Talent First Network (Carleton University), 2012)
This study investigates the link between a small firm’s investment in R&D and its growth strategy. A firm’s growth strategy refers to the means by which the organization plans to achieve its objective to grow in volume and ...