"decision making" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Consumer purchase decisions : A study of supermarkets in Nepal
(2025)The customer is the king of the contemporary supermarket for business sustainability and brand development. However, there is a lack of knowledge about customers' purchasing. Therefore, the study aims to explore key factors ... -
Impact of Seasonal Discounts on Cosmetics Retail: Online vs Offline Consumer Behaviour in Nepal
(2025)The aim of this research was to investigate the influence of seasonal discounts on consumer purchasing decisions in cosmetics retail in Nepal with ForeverYng cosmetics as the case company, with an attempt to contrast between ... -
Market research: cork as a building and decoration material in Finland
(2020)This thesis was commissioned by APCOR, a Portuguese Cork Association. APCOR works continuously on the promotion of Portuguese cork, a natural and highly versatile raw material, in international markets. Since the export ... -
Social Media Marketing on Consumer Purchase Decisions: Nepalese Trekking Industry
(2025)Social media marketing (SMM) is an indispensable strategy in modern marketing, but the tourism sector lacks the required knowledge. Therefore, the study aims to investigate how SMM functions in consumer purchase decisions ... -
The use of AI tools in higher education – A scenario analysis using system Dynamics for business administration - A research incentive for further analysis
(2024)This bachelor thesis deals with a possible implementation of artificial intelligence in the ecosystem of a higher educational institution. The purpose of this work was to outline important parameters for this process as ...
