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CSR (Ecological Responsiveness) and Consumer Behavior. A case study of Scandic Hotel, Vaasa
The aim of thesis is to discover the consumer behavior and their impact on choosing eco-label certified hotels. At the same time, it also examines if the eco-label certified hotels fulfill the satisfaction criteria of their customers and their responsibilities towards environment as well. The case company chosen for the thesis is Scandic hotel which is located in Vaasa, Finland. The focus factor of the hotel seems to be in the favor of corporate social responsibilities. Initially, the introduction of topic is defined and then the proper definition of the corporate social responsibilities is explained. The limitations and boundaries are created to compress the thesis in its limitation. The competitive advantages are observed and how the hotel has created such advantages regarding corporate social responsivities is examined. The research boundaries are determined so that it would be easy to evaluate the brand, specialization, past efforts, the customer satisfaction, as well as the buying behavior and experience from a customer point of view.
The respondents’ evaluation shows the reliability and the assurance of the
consumers towards the hotel. Here, Corporate Social Responsibility is one of the key factors that influences the consumer´s behavior. It is one of the important concept in hospitality management. Corporate social Responsibility can be defined in
various ways and consists of social, environmental, economic, political and functional factors. These factors have vital influences in the sustainability which is the important factor in Corporate Social Responsibility.