WHAT IS THE FUTURE WAY OF AUTOMOBILE CONSUPTION?
Longuet, Marc (2019)
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904084580
https://urn.fi/URN:NBN:fi:amk-201904084580
Tiivistelmä
In the Thesis, the subject is about the evolution of the automobile market.
The industry is today a key to the society in term of utility but also about the social link.
The Thesis is inspiring by the current evolution of the offer in the automobile industry but also by the development of all the society.
The needs of today are not the same as yesterday and not the same as tomorrow, so the manufacturer has to think about the mobility offer for the next decade to continue at existing and not be replaced by the new actors in the market.
That can be only possible with a new approach to the customer and more care about the relationship.
For tomorrow the question is not only about the future vehicle but also in term of a global new way to manage the mobility.
To make the best plan for the future, the manufacturer has to listen more to the needs of the customer. It can be possible by a more satisfaction focus enlivens and by a better customer need identification. The customer experience is the only opportunity to keep interested in the car industry in a world where the people live in an environment hostile at car possession.
To conclude the study of the market the last point of the Thesis is the factors of pressure by society. The security of the autonomous driving will define the success or the fall of this technology. The customer needs to understand and believe in the new technology to be ready for it.
The industry is today a key to the society in term of utility but also about the social link.
The Thesis is inspiring by the current evolution of the offer in the automobile industry but also by the development of all the society.
The needs of today are not the same as yesterday and not the same as tomorrow, so the manufacturer has to think about the mobility offer for the next decade to continue at existing and not be replaced by the new actors in the market.
That can be only possible with a new approach to the customer and more care about the relationship.
For tomorrow the question is not only about the future vehicle but also in term of a global new way to manage the mobility.
To make the best plan for the future, the manufacturer has to listen more to the needs of the customer. It can be possible by a more satisfaction focus enlivens and by a better customer need identification. The customer experience is the only opportunity to keep interested in the car industry in a world where the people live in an environment hostile at car possession.
To conclude the study of the market the last point of the Thesis is the factors of pressure by society. The security of the autonomous driving will define the success or the fall of this technology. The customer needs to understand and believe in the new technology to be ready for it.