BUSINESS IDEA DEVELOPMENT: Scandinavian style coffee shop in Vietnam
Khuong, Trinh Thai Gia (2019)
Khuong, Trinh Thai Gia
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904114913
https://urn.fi/URN:NBN:fi:amk-201904114913
Tiivistelmä
Vietnam has a long history with a diverse and beautiful culture, attracting a lot of foreign tourists to come and explore this exotic land. Vietnamese coffee has a strong and fascinating taste that can satisfy most coffee addicts in the world. Coffee not only represents the typical Vietnamese way of life but also a unique culture. Therefore, the coffee industry is a competitive yet potential market for start-ups.
The thesis describes the Business Idea Development process about a Scandinavian coffee shop in Danang city, Vietnam. The author decided to choose the Scandinavian concept because this design has the elegance, class and delicacy that have not existed in any local coffee shops before and particularly, it cannot be confused with others. The coffee shop’s concept is a peaceful, friendly and minimal space for customers to sit back and enjoy soft music, high-quality beverages and good customer service. The special Nordic design, diverse drinks and ex- cellent service will be the unique core values of the coffee shop. While European style is still novel in Vietnam, an entrepreneur should grab this opportunity as customers might feel excited to experience a piece of Nordic atmos- phere in the heart of Vietnam.
To provide reliability and efficiency, the thesis structure goes from background, objectives and expected out- comes of the thesis, fundamental PEST analysis of Vietnam and coffee industry, coffee trend in Vietnam, Scandi- navian style to the theoretical framework of Business Idea Development progress, and finally, the practical appli- cation of theory into the case. Particularly, the Business Model Canvas is brought into use for a comprehensive summarision of the whole process.
Based on the Business Idea Development, the findings and outcomes show the possibility of establishing a Scan- dinavian style coffee shop in Vietnam, as long as the entrepreneur prepares a careful business plan, develops appropriate business strategies and discovers sufficient, secure sources of finance.
The thesis describes the Business Idea Development process about a Scandinavian coffee shop in Danang city, Vietnam. The author decided to choose the Scandinavian concept because this design has the elegance, class and delicacy that have not existed in any local coffee shops before and particularly, it cannot be confused with others. The coffee shop’s concept is a peaceful, friendly and minimal space for customers to sit back and enjoy soft music, high-quality beverages and good customer service. The special Nordic design, diverse drinks and ex- cellent service will be the unique core values of the coffee shop. While European style is still novel in Vietnam, an entrepreneur should grab this opportunity as customers might feel excited to experience a piece of Nordic atmos- phere in the heart of Vietnam.
To provide reliability and efficiency, the thesis structure goes from background, objectives and expected out- comes of the thesis, fundamental PEST analysis of Vietnam and coffee industry, coffee trend in Vietnam, Scandi- navian style to the theoretical framework of Business Idea Development progress, and finally, the practical appli- cation of theory into the case. Particularly, the Business Model Canvas is brought into use for a comprehensive summarision of the whole process.
Based on the Business Idea Development, the findings and outcomes show the possibility of establishing a Scan- dinavian style coffee shop in Vietnam, as long as the entrepreneur prepares a careful business plan, develops appropriate business strategies and discovers sufficient, secure sources of finance.