Typography and Its Implementation on Websites
Ou, Yufei (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904124963
https://urn.fi/URN:NBN:fi:amk-201904124963
Tiivistelmä
This study focuses on typography in web user interface design. Typography plays a more crucial role in user interface design than other components. I believe that good typography offers a solid base for better performance of the other visuals. The approaches of typography design differs from design goals, styles and are also affected by larger aspects, such as trends and cultures. The purpose of this thesis was to showcase a basic flow of designing efficient and effective typography for websites. The thesis starts by discussing types through a historical aspect and the development of typography from printing to digital. Then, practical and psychological principles applied in web design are introduced.
As for the practical part, I work as a digital designer in a design agency, where I have been taken care of user interface design tasks independently or collaborated with other team members. The practical part of the thesis presents cases from my work as examples for the particular design topics discussed in the theory part.
As for the practical part, I work as a digital designer in a design agency, where I have been taken care of user interface design tasks independently or collaborated with other team members. The practical part of the thesis presents cases from my work as examples for the particular design topics discussed in the theory part.