Corporate Social Responsibility: Impact of Individual Attitude on Implementation of Company's Policies.

Abstract

Many multinational companies that have laudable CSR policies have ended up polluting the environment by their operational activities. This is the reason this research work has focused on the personal attitudes of individual employees towards the environment and how this can affect their level of productivity in relation to the organizational CSR policies and its implementation. The theoretical background is based on the value-based theory by Stern & Dietz, value scale by Schwartz et al, and NEP Scale designed by Dunlap & Van-Liere. The quantitative method of collecting data was used and involved the use of a questionnaire and subsequent data analysis with SPSS application. This research focused on the employees of an international company in Nigeria. The analyzed result showed that factors such as age, region, and grade level (position) have impacted on individual attitudes which in turn, has affected their view of the environment negatively or positively. Therefore, such factors should be considered before employing individuals to work in the CSR department of a company.