Entering a New Customer Segment with a Specialized Customer Value Proposition for the Telecommunication Solution
Jääskeläinen, Kimmo (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905088397
https://urn.fi/URN:NBN:fi:amk-201905088397
Tiivistelmä
This study was made on request of a company that wants to enter a new customer segment by using up-to-date methods and tools. With these methods, the company hopes to enhance its revenue from areas that have not been its core business. The main objective of this study is to create a CPV proposal that the case company can use when entering the new market.
This study begins by exploring existing knowledge about CVP as a tool. Then, the tool analyses the current CVP and develops the CVP for the new market segment. The outcome of this study is a Customer Value Proposition for the case company. The company can use this CVP when considering the new customer segment. This study does not concentrate on how the case company should or could take the proposed CVP in use. This action is something the case company needs to define by themselves.
This study begins by exploring existing knowledge about CVP as a tool. Then, the tool analyses the current CVP and develops the CVP for the new market segment. The outcome of this study is a Customer Value Proposition for the case company. The company can use this CVP when considering the new customer segment. This study does not concentrate on how the case company should or could take the proposed CVP in use. This action is something the case company needs to define by themselves.