Personal Branding for Graduates
Ngoc Nguyen Anh, Le (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905139495
https://urn.fi/URN:NBN:fi:amk-201905139495
Tiivistelmä
The objectives of this study are to create a concept of personal branding for recent graduates and shine a new light on the new phenomenon through an examination of current theories. Traditional frameworks of product-based branding are utilized as the grounded foundation.
This study focuses on the case of recent graduates for the significant benefits and necessity toward this subject. Qualitative research method has been conducted to gain in-depth insight and test the theoretical findings and to establish a practical and precise new concept.
The results are displayed by the answers of five research questions and two models of personal branding ( The Elements of A Personal Brand and The Concept of Personal Branding for Graduates). The concept and findings provide a brief and comprehensive tactics for beginners to start building their own brand, especially for recent graduates.
This study focuses on the case of recent graduates for the significant benefits and necessity toward this subject. Qualitative research method has been conducted to gain in-depth insight and test the theoretical findings and to establish a practical and precise new concept.
The results are displayed by the answers of five research questions and two models of personal branding ( The Elements of A Personal Brand and The Concept of Personal Branding for Graduates). The concept and findings provide a brief and comprehensive tactics for beginners to start building their own brand, especially for recent graduates.