Marketing and operation development for a start-up company
LUO, JING (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905159908
https://urn.fi/URN:NBN:fi:amk-201905159908
Tiivistelmä
This thesis consists of my obligations and tasks carried out during the process of the development, the timeline covers a period of approximately 2 months from 3rd, December 2018 to 31st, January 2019, with one week (26th,Nov,2018 – 30th,Nov,2018) spent on preparatory actions prior to the start of the project. The structure of this thesis will be a diary on a daily basis from the viewpoint of a marketing and operation consultant (engaging communications and promotions with Asian operations and focusing cities), describing the activities carried out and duties executed for the start-up company, Polar Device Oy.
This thesis is aimed to validate the author’s knowledge acquired during studies, through professional work, and to strengthen the connection between knowledge and experience, and to link knowledge and professional life. All tasks and activities assigned to the author will be documented.
With the combination of knowledge from Business and IT fields, it will provide a wide spectrum of tools to be utilised, namely multi-platform marketing, data analytics.
The content of the thesis will provide a view and general understanding of marketing strategy and operations for an early-growth stage start-up. The way my tasks are carried out will illustrate a clearer image of marketing and operation in this specific field, for those who may step into this field in their professional lives.
This thesis is aimed to validate the author’s knowledge acquired during studies, through professional work, and to strengthen the connection between knowledge and experience, and to link knowledge and professional life. All tasks and activities assigned to the author will be documented.
With the combination of knowledge from Business and IT fields, it will provide a wide spectrum of tools to be utilised, namely multi-platform marketing, data analytics.
The content of the thesis will provide a view and general understanding of marketing strategy and operations for an early-growth stage start-up. The way my tasks are carried out will illustrate a clearer image of marketing and operation in this specific field, for those who may step into this field in their professional lives.