Finnish Medical Tourism : a customer-oriented service guideline that is culturally complies to Saudi Arabian medical tourists
Suleiman, Suada (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019060314308
https://urn.fi/URN:NBN:fi:amk-2019060314308
Tiivistelmä
Purpose:
The purpose of the study is to shed a light on the concept of medical tourism as service and to establish a customer-oriented services guideline that culturally incorporate both Saudi Arabian healthcare demands and Finnish healthcare providers perspectives.
Aim:
The aim of the study is to propose to the Finnish medical tourism providers a customer-ordinated service guideline that is culturally complies to the medical tourists from Kingdom of Saudi Arabia.
Method:
Qualitative content analysis was used to analyse study data. Descriptive literature review of 15 academic articles was conducted for data collected. Inclusion and exclusion criteria were set for study research. Inductive approach of content analysis method was done at a manifest level of analysis. Trustworthiness was evaluated to ensure high quality of analysis and result.
Results:
The study findings purposed Four main categories of guidelines that complies to Saudi Arabia medical tourists demands. Religion -related guideline such as Halal practices and Muslim friendly medical tourism supply chain. Customer- oriented services guidelines such the role of medical tourism coordinator. Finally, cultural competence guideline and ethical and legal-related guidelines.
Conclusion:
Medical tourism is the next huge market globally. Finnish healthcare providers need to grasp on the opportunities and invade this market by adapting to smart and international mind set. Finnish healthcare providers need to be culturally competence to obtain customer-oriented services. Also, in-depth understanding of the market needs and customer demands are crucial. This study has offered set of guidelines that can be implications for any company seeking global competition as medical tourism destination
The purpose of the study is to shed a light on the concept of medical tourism as service and to establish a customer-oriented services guideline that culturally incorporate both Saudi Arabian healthcare demands and Finnish healthcare providers perspectives.
Aim:
The aim of the study is to propose to the Finnish medical tourism providers a customer-ordinated service guideline that is culturally complies to the medical tourists from Kingdom of Saudi Arabia.
Method:
Qualitative content analysis was used to analyse study data. Descriptive literature review of 15 academic articles was conducted for data collected. Inclusion and exclusion criteria were set for study research. Inductive approach of content analysis method was done at a manifest level of analysis. Trustworthiness was evaluated to ensure high quality of analysis and result.
Results:
The study findings purposed Four main categories of guidelines that complies to Saudi Arabia medical tourists demands. Religion -related guideline such as Halal practices and Muslim friendly medical tourism supply chain. Customer- oriented services guidelines such the role of medical tourism coordinator. Finally, cultural competence guideline and ethical and legal-related guidelines.
Conclusion:
Medical tourism is the next huge market globally. Finnish healthcare providers need to grasp on the opportunities and invade this market by adapting to smart and international mind set. Finnish healthcare providers need to be culturally competence to obtain customer-oriented services. Also, in-depth understanding of the market needs and customer demands are crucial. This study has offered set of guidelines that can be implications for any company seeking global competition as medical tourism destination