Examining the fashion industry with circular economics : How to reach and develop sustainable practices
Putilin, Paulina (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019060414805
https://urn.fi/URN:NBN:fi:amk-2019060414805
Tiivistelmä
The purpose of the research is to suggest a processual framework for fashion brands to adapt circular economy to their operations. The research aims to promote sustainability and environmental consciousness in the fashion business.
The research project was conducted through study of literature and theory based on leading ideas and studies in the field. Qualitative research based on collecting secondary data was analysed in order to suggest a processual framework. The processual framework was selected to visually present the findings of the research clearly.
The research discovered the importance of product design and business model strategy for implementation of circularity, the minimization of waste and overconsumption in the fashion industry. The research allowed to suggest a processual framework for implementing circular economy.
Research limitations include the fact that the study was completed by exploring theoretical models and secondary data, with limited business examples, and is consequently conceptual for implementing full circularity. Nonetheless, the research provides a summary and insight into fashion and circularity combined and should be further explored.
The research project was conducted through study of literature and theory based on leading ideas and studies in the field. Qualitative research based on collecting secondary data was analysed in order to suggest a processual framework. The processual framework was selected to visually present the findings of the research clearly.
The research discovered the importance of product design and business model strategy for implementation of circularity, the minimization of waste and overconsumption in the fashion industry. The research allowed to suggest a processual framework for implementing circular economy.
Research limitations include the fact that the study was completed by exploring theoretical models and secondary data, with limited business examples, and is consequently conceptual for implementing full circularity. Nonetheless, the research provides a summary and insight into fashion and circularity combined and should be further explored.