An Action Plan for designing a Service Business Model of a Smart Irrigation Solution
El abdellaoui, Majdouline (2019)
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2019060514913
http://urn.fi/URN:NBN:fi:amk-2019060514913
Tiivistelmä
The objective of this thesis is to provide an Action Plan to design the Building Blocks of the Service Business Model of the Smart Irrigation Solution for the case company.
The Action Plan developed in this paper consists of two parts. The first part covers the Pre-Steps needed to start designing the service business model. The second part implies the Ac-tion Points required to design the elements of the building blocks of the service business model.
This study is based on an Action Research approach. The investigations for this study are done through interviews, workshops as well a mix of qualitative and quantitative data from internal and external sources.
The study started with defining the key criteria of the CVP of the Smart Irrigation Solution. Next, the study continued by developing the key actions required for the design of the CVP, the Profit Formula, the Key resources and the Key processes of the service business model of the Smart Irrigation Solution, in the context of B2B, middle-size farming.
The implication of this paper comes in the context of Farming Technology Innovation. The case company aims to commercialize the Smart Irrigation Solution as a service, to generate a new source of revenue and contribute in the ecological innovations.
The Action Plan developed in this paper consists of two parts. The first part covers the Pre-Steps needed to start designing the service business model. The second part implies the Ac-tion Points required to design the elements of the building blocks of the service business model.
This study is based on an Action Research approach. The investigations for this study are done through interviews, workshops as well a mix of qualitative and quantitative data from internal and external sources.
The study started with defining the key criteria of the CVP of the Smart Irrigation Solution. Next, the study continued by developing the key actions required for the design of the CVP, the Profit Formula, the Key resources and the Key processes of the service business model of the Smart Irrigation Solution, in the context of B2B, middle-size farming.
The implication of this paper comes in the context of Farming Technology Innovation. The case company aims to commercialize the Smart Irrigation Solution as a service, to generate a new source of revenue and contribute in the ecological innovations.