Optimizing Innovation Management: A Customer Integration Perspective : How should Lead Customers be Integrated in Product Development to Optimize Innovation Management
Jukola, Fanni (2010)
Metropolia Ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010091212977
https://urn.fi/URN:NBN:fi:amk-2010091212977
Tiivistelmä
Innovation today is considered as a crucial factor for organizations to maintain sustainable competitive advantage. This study examines innovation within the manufacturing industry from a customer-integration perspective. The aim of the study is to gain an awareness of how proposed theory of collaborative design efforts between the company and customer are implemented in use and acknowledged by companies.
The study provides insight into innovation processes that take part within product development. A theoretical framework is constructed regarding the proposed methodologies of customer integration within product development processes.
The Open Innovation model (Chesbrough, 2003) assumes that firms should seek for external knowledge provided by customers in order to arrive at innovative and new product development ideas. The approach assumes that in order for innovation to flourish, companies should utilize both internal and external environments; mainly trying to stimulate knowledge and ideas arising from users.
The theoretical frameworks are widely recognized and proposed forth to create innovation among companies. The organizational perspective regarding the processes that take part in practice, are gained through in depth interviews with commerce people from different organizations. The intention of the study is to arrive at an understanding of how companies
are utilizing the external environments to gain insight for their innovation processes for product development.
Interesting was the finding that there is much research conducted on customer integration within the service sector, yet there is only little research provided regarding the tangible goods industry.
The objective of the research is based on creating an understanding of the models, gaining an awareness of their suitability in practice and acquiring a management perspective towards them.
The study provides insight into innovation processes that take part within product development. A theoretical framework is constructed regarding the proposed methodologies of customer integration within product development processes.
The Open Innovation model (Chesbrough, 2003) assumes that firms should seek for external knowledge provided by customers in order to arrive at innovative and new product development ideas. The approach assumes that in order for innovation to flourish, companies should utilize both internal and external environments; mainly trying to stimulate knowledge and ideas arising from users.
The theoretical frameworks are widely recognized and proposed forth to create innovation among companies. The organizational perspective regarding the processes that take part in practice, are gained through in depth interviews with commerce people from different organizations. The intention of the study is to arrive at an understanding of how companies
are utilizing the external environments to gain insight for their innovation processes for product development.
Interesting was the finding that there is much research conducted on customer integration within the service sector, yet there is only little research provided regarding the tangible goods industry.
The objective of the research is based on creating an understanding of the models, gaining an awareness of their suitability in practice and acquiring a management perspective towards them.