Productisation and Commercialisation Plan for Pharmatory Ltd.'s New Service
Heffernan, Johanna (2010)
Heffernan, Johanna
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010112515602
https://urn.fi/URN:NBN:fi:amk-2010112515602
Tiivistelmä
Heffernan, Johanna. 2010. Productisation and Commercialisation Plan for Pharmatory Ltd.’s New Service. Master’s Thesis. Kemi- Tornio University of Applied Sciences. Business and Culture. Pages 30. Appendices 1-3.
The objective of this thesis is to make a productisation and commercialisation plan for the case company Pharmatory Ltd.’s new service. The company is planning to introduce biocatalysis into its service portfolio. The research questions of this thesis are 1) How to productise a service? 2) How to commercialise a service? and 3) How to productise and commercialise biocatalysis service?
The methodology used in this thesis is document analysis and lead user theory. Market studies conducted in the target market were analysed. Also, for the empirical part of the
thesis, a lead user method was carried out. The theoretical framework of the thesis is based on the theories of productisation and commercialisation of services.
As a result of the thesis, a productisation and commercialisation plan for Pharmatory Ltd.’s new service was prepared. The suggestions for the productisation and
commercialisation of the service were introduced as well as preliminary pricing for the new service. Finally, some future development activities were suggested.
As a conclusion, the case company is suggested to move towards the introduction of biocatalysis service. The addition of the new service will enable Pharmatory Ltd. to
explore new business opportunities, increase profitability and competitiveness in the European market.
Chapters 4 Analysis of the Target Market and 5 Productisation and Commercialisation Plan for Biocatalysis are not published in their full length in the Library version because the information in them is classified as confidential. Chapters 4 and 5 are attached in the Appendices in their full length. The Appendices are not published.
The objective of this thesis is to make a productisation and commercialisation plan for the case company Pharmatory Ltd.’s new service. The company is planning to introduce biocatalysis into its service portfolio. The research questions of this thesis are 1) How to productise a service? 2) How to commercialise a service? and 3) How to productise and commercialise biocatalysis service?
The methodology used in this thesis is document analysis and lead user theory. Market studies conducted in the target market were analysed. Also, for the empirical part of the
thesis, a lead user method was carried out. The theoretical framework of the thesis is based on the theories of productisation and commercialisation of services.
As a result of the thesis, a productisation and commercialisation plan for Pharmatory Ltd.’s new service was prepared. The suggestions for the productisation and
commercialisation of the service were introduced as well as preliminary pricing for the new service. Finally, some future development activities were suggested.
As a conclusion, the case company is suggested to move towards the introduction of biocatalysis service. The addition of the new service will enable Pharmatory Ltd. to
explore new business opportunities, increase profitability and competitiveness in the European market.
Chapters 4 Analysis of the Target Market and 5 Productisation and Commercialisation Plan for Biocatalysis are not published in their full length in the Library version because the information in them is classified as confidential. Chapters 4 and 5 are attached in the Appendices in their full length. The Appendices are not published.