Image study of Lapin Liitto
Amey, Evgenia (2010)
Amey, Evgenia
Rovaniemen ammattikorkeakoulu Lapin ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010120917593
https://urn.fi/URN:NBN:fi:amk-2010120917593
Tiivistelmä
The following thesis is an empirical study on the image of Lapin Liitto (Regional Council of Lapland) among its stakeholders, other important regional organizations and students of Rovaniemi University of Applied Sciences. The goal of the thesis is to get a clear picture of what the mentioned parties think of Lapin Liitto and an organization, how they grade its activities and if they see it as a reliable partner.
The Internet research was conducted separately for the organizations and students, gathering both quantitative and qualitative information on the level of familiarity with Lapin Liitto, opinions on the activities and general impression about the council.
The results of the research demonstrates that Lapin Liitto has in general neutral or good reputation among the organizations and students, seen as an important regional actor responsible for strategy building, regional development projects and lobbying the interests of the region. The activities of Lapin Liitto were generally graded as more than satisfactory and the council was seen on the average level comparing to other regional councils, funding organizations and authorities.
The thesis is not aiming at providing the solutions for the improvement of the image, instead it presents the gathered information on the existing image of Lapin Liitto. However, the responses given can provide some ideas for the improvement of public image of the Council, such as being more open to public and cooperating with population and small businesses in Lapland.
The Internet research was conducted separately for the organizations and students, gathering both quantitative and qualitative information on the level of familiarity with Lapin Liitto, opinions on the activities and general impression about the council.
The results of the research demonstrates that Lapin Liitto has in general neutral or good reputation among the organizations and students, seen as an important regional actor responsible for strategy building, regional development projects and lobbying the interests of the region. The activities of Lapin Liitto were generally graded as more than satisfactory and the council was seen on the average level comparing to other regional councils, funding organizations and authorities.
The thesis is not aiming at providing the solutions for the improvement of the image, instead it presents the gathered information on the existing image of Lapin Liitto. However, the responses given can provide some ideas for the improvement of public image of the Council, such as being more open to public and cooperating with population and small businesses in Lapland.