Market Analysis for a Company in Construction Business

Abstract

The purpose of the thesis was to find out feasibility for starting a small-scale company in construction business through analysing internal and external environments of the case company and by making a SWOT-analysis. The main service of the company would be statutory foreman services in renovation sites and new construction sites. The target market which was analysed was Northern Savo. The research approach is qualitative. The theoretical framework consists of marketing and business literature together with information regarding construction business and especially statutory foreman's role in contructing. The research data was gathered by analysing various journals, publications and statistics. Interviews were held with the case company. The results show, that recession has slowed down constructing in certain areas in Finland. However, especially year 2010 has showed signs of better things to come in construction business, as building permits especially in Northern Savo have stayed in normal level. As a result of ageing houses and apartments, houses are in constant need for renovations. Actions in political environment, such as household deduction have increased renovating. Moreover, newly launched housing cooperative law brings out more supervising work and opportunities for foremen. Inside Northern Savo, Kuopio was seen as the most ideal target market.