Research on Foreign Study Intentions of Lu'an Natives

Abstract

The research was conducted in the field of foreign study industry in Lu'an city in China.The phenomenon of studying abroad has become an interesting society topic.Many Chinese students develop an interest in improving themselves through international studies.There are nearly 200 thousand students in China who have gone to study in foreign countries in the year 2008. Compared with previous years it was a fast-growing year and it has been a highest number record through the history of China. Therefore, the research on the students who have the desire and willingness to study abroad is necessary in a medium sized city like Lu'an.

The research was conducted as three interviews and a questionnaire survey, one interview is from foreign affair department of Lu'an government representative, one is a typical local family interview and the third is a professor interview. The questionnaire is specially created for collecting information from high school students, college students and a targeted working group. The purpose of the research is to conduct an analysis about the willingness of natives in Lu’an City (Anhui Province, China) who have interest in studying abroad. Through the collection of primary and secondary data, the research provides detailed information on potential intentions to study abroad.

The conclusion part summarized the structure of the thesis, and evaluated the value of the thesis in relation to foreign study business. The results gave related recommends for foreign universities marketing in Lu'an according to findings through research for better promotion in the future. At the end of the study, the limitations of the thesis results are also pointed out. The foreign study industry will have a bright future in Lu'an city if education institutions promote properly.