Employer image among summer trainees 2010: Case Wärtsilä Finland Oy
Luoma, Sari (2011)
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Julkaisun pysyvä osoite on
This study was done in co-operation with Wärtsilä Finland Oy and it deals with the employer image of Wärtsilä among summer trainees in 2010. The aim was to find out about satisfaction of the summer trainees in the different stages of the training period, starting from the application phase to the end of the summer training period, as well as the image and perception that the company left about itself. The study conducted as an Internet survey. Companies are always interested in developing and finding out more about the image they have in the eyes of their employees. Summer trainees are the possible future employees of Wärtsilä and we wanted to see what the images and reasons for trainees to apply to Wärtsilä are, how they feel about the time working there and whether they would possibly consider continuing to work there. The theoretical part of this study concentrated on the image, reputation and brand of companies, how they evolve and affect people. This theory was found from literature and Internet sources. The literature gave the base for the analysis of the survey. The quantitative research method was applied in the survey, to which 70 trainees responded with their opinions, feelings, image and satisfaction about working in Wärtsilä. The results showed that Wärtsilä as a company and an employer has a high image among trainees who they employ. The majority of trainees were very satisfied with working in Wärtsilä and would consider working there also in the future. Advise and improvement ideas to Wärtsilä would be to give a memo of the key points of this study to superiors before they employ summer trainees in 2011 in order to improve the process.