Highly clickable web banner ads for customers of Advertising Media Finland OY

Abstract

The aim of this thesis is to do a research and suggest ways how “Advertising Media Finland OY” can provide high click through rates for its customer ads. The background information was based on the meeting with the commissionaire, it was decided that I should focus on banner advertising, colors, sizes, timing, product decision, and price. At the last chapter, I was to give campaign ideas and suggested some points based up on desktop research, e-books, books and journals. The main results that I suggested in this thesis is that depending on the target group the company chose to sell, it is recommended to try different ad formats ,colors, and placing ads in different places and observe how customers react to it and decided what kind of banners should be used in the future. I also suggested campaign ideas such as: mobile advertising, search advertising, social media advertising and in-game advertising as an alternative ways to place a banner ad, and how they can be useful for “Advertising Media Finland OY ” in achieving high click through rates. The main conclusion for this thesis work is that it is important to determine what kind of products or services the ad company is going to advertise in its webpage before making banners. After that experimenting with different formats and types of banner can gain good knowledge on what kind of ads the companies target preferred to see. At last by placing ads in different places such as in mobiles, social media, search engines and in games can gain brand awareness and lead to high click through rates.