How Artificial Intelligence is changing the banking sector?
Da Costa, Steeve (2018)
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019112823047
https://urn.fi/URN:NBN:fi:amk-2019112823047
Tiivistelmä
According to the banking sector, the Artificial Intelligence is the new way to innovate and thus create the long-awaited breakthrough by companies in order to differentiate themselves but also by consumers in perpetual research of the better personalized products and services, with a shortened waiting time and by the easiest method. We can thenceforth ask to ourselves the following question in linked with this thesis subject: “Artificial intelligence, a stepping stone in the evolution of the banking sector?” And more precisely: How can AI revolutionize this sector? And by which way?
Firstly, we are going to introduce the subject through a small presentation of the Artificial Intelligence following by his historical context. Thenceforward, we will analyze the benefits of AI divided in two parts:
- The first part will be focus on the companies’ side.
- The second one will analyze the benefits on the costumer’s point of view.
Then, we will have a look on all the issues the AI can provide to the banking sector. At the end, we are going to sum up all those previous analyses performed and provide some keys and a personal point of view concerning the evolution of AI in the banking sector. Those analysis have been driven by some initial hypothesis which are the followings: -
- The artificial intelligence will enable banks to identify the preferences of their customers through their knowledge (customer database) and emotional intelligence. It will strengthen the Bank-Client relationship and enhance the "customer experience" by offering products /
solutions in a proactive manner.
- The emergence of Artificial Intelligence in the banking sector will replace the repetitive tasks of employees to take advantage of more commercial and advices tasks in order to generate an "added value" and it will allow banks to optimize their human resources. - The implementation of artificial intelligence in the banking sector will generate a higher risk of cyber-attacks. Sector players will have to set up tools in order to increase their cyber security.
- The emergence of artificial intelligence in a sector in restructuration has led to the apparition of new forms of competition (fintech’s, telephone operators, technological companies ...) ready to do anything to obtain a larger market share against the giants of the banking sector.
Firstly, we are going to introduce the subject through a small presentation of the Artificial Intelligence following by his historical context. Thenceforward, we will analyze the benefits of AI divided in two parts:
- The first part will be focus on the companies’ side.
- The second one will analyze the benefits on the costumer’s point of view.
Then, we will have a look on all the issues the AI can provide to the banking sector. At the end, we are going to sum up all those previous analyses performed and provide some keys and a personal point of view concerning the evolution of AI in the banking sector. Those analysis have been driven by some initial hypothesis which are the followings: -
- The artificial intelligence will enable banks to identify the preferences of their customers through their knowledge (customer database) and emotional intelligence. It will strengthen the Bank-Client relationship and enhance the "customer experience" by offering products /
solutions in a proactive manner.
- The emergence of Artificial Intelligence in the banking sector will replace the repetitive tasks of employees to take advantage of more commercial and advices tasks in order to generate an "added value" and it will allow banks to optimize their human resources. - The implementation of artificial intelligence in the banking sector will generate a higher risk of cyber-attacks. Sector players will have to set up tools in order to increase their cyber security.
- The emergence of artificial intelligence in a sector in restructuration has led to the apparition of new forms of competition (fintech’s, telephone operators, technological companies ...) ready to do anything to obtain a larger market share against the giants of the banking sector.