"Marry Christmas" Product Development
Sviridova, Nadezhda (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019120925450
https://urn.fi/URN:NBN:fi:amk-2019120925450
Tiivistelmä
This is a thesis work about new tourism product creation. The idea of the future product is to make a new wedding service using unique features of Lapland.
The objective of this work is to contribute to the creation and development of the wedding tourism product in Lapland. The main aim is to achieve results by creating an idea and a wedding product package for the chosen target market. The result of this thesis project is the product with visualizations, with descriptions and conclusions.
The thesis project has two parts: the theoretical part and the practical one. The theoretical part focuses on wedding fundamentals, product development, double diamond structure, and service design. The practical part bases on idea creation using double diamond structure, customer profiles, and customer journey path.
The commissioner of the thesis project is Mariela Pokka Company. The firm has the business in Santa Claus Village, Rovaniemi. The specialization of the company is reindeer leather dresses and accessories.
To collect relevant data about the current situation in the wedding business and organize a survey that was committed in co-operation with Mariela Pokka Company. The main research question of the thesis work is the interest of potential customers in developed product ideas.
The objective of this work is to contribute to the creation and development of the wedding tourism product in Lapland. The main aim is to achieve results by creating an idea and a wedding product package for the chosen target market. The result of this thesis project is the product with visualizations, with descriptions and conclusions.
The thesis project has two parts: the theoretical part and the practical one. The theoretical part focuses on wedding fundamentals, product development, double diamond structure, and service design. The practical part bases on idea creation using double diamond structure, customer profiles, and customer journey path.
The commissioner of the thesis project is Mariela Pokka Company. The firm has the business in Santa Claus Village, Rovaniemi. The specialization of the company is reindeer leather dresses and accessories.
To collect relevant data about the current situation in the wedding business and organize a survey that was committed in co-operation with Mariela Pokka Company. The main research question of the thesis work is the interest of potential customers in developed product ideas.