Volunteering at Sports Events. Case BMW IBU World Cup in Kontiolahti
Lukkonen, Semen (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019120925427
https://urn.fi/URN:NBN:fi:amk-2019120925427
Tiivistelmä
Organization of a sport event cannot be managed without the help of human resources, or volunteers. Understanding the motives and expectations of volunteers, enable HR managers to fulfill their needs and manage the individuals appropriately. By knowing how to meet the needs of volunteers, providing effective recruitment methods and providing attention to volunteers, the whole process of event co-creation will become easier and convenient for the parties involved.
The commissioner of this thesis was Kontiolahti Sport Club. This organization was responsible for arranging Biathlon World Cup events in North Karelia region. One of the tasks was to hire volunteers for the days of the competition.
The aim of this thesis was to gain information about volunteer persona with the help of Human Resource Management approaches in order to implement volunteer’s skills and knowledge in practice. This study was conducted utilizing quantitative research method. Theoretical framework includes topics of understanding the definition of volunteer tourism as an alternative type of tourism, motivational factors of voluntourists, as well as approaches in Human Resource Management. A survey was conducted within the BMW IBU World Cup event in Kontiolahti, and its results served as the primary data.
The results gave good insight into the shaping the image of a potential volunteer, as well as helped the commissioner to better understand event management and gain the balance between good results of performed work and approaches of rewarding the individuals. Main suggestions for improvements included better communication between the parties participating in the organizational process and improving wellbeing of volunteers.
The results of the thesis are useful for Kontiolahti Sports Club for future preparations of international sport events. Theoretical framework may serve as a good supporting material for other volunteer organizations.
The commissioner of this thesis was Kontiolahti Sport Club. This organization was responsible for arranging Biathlon World Cup events in North Karelia region. One of the tasks was to hire volunteers for the days of the competition.
The aim of this thesis was to gain information about volunteer persona with the help of Human Resource Management approaches in order to implement volunteer’s skills and knowledge in practice. This study was conducted utilizing quantitative research method. Theoretical framework includes topics of understanding the definition of volunteer tourism as an alternative type of tourism, motivational factors of voluntourists, as well as approaches in Human Resource Management. A survey was conducted within the BMW IBU World Cup event in Kontiolahti, and its results served as the primary data.
The results gave good insight into the shaping the image of a potential volunteer, as well as helped the commissioner to better understand event management and gain the balance between good results of performed work and approaches of rewarding the individuals. Main suggestions for improvements included better communication between the parties participating in the organizational process and improving wellbeing of volunteers.
The results of the thesis are useful for Kontiolahti Sports Club for future preparations of international sport events. Theoretical framework may serve as a good supporting material for other volunteer organizations.