A Base for Marketing Plan for Niuva Canteen
Lehijoki, Niko (2019)
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019121126098
https://urn.fi/URN:NBN:fi:amk-2019121126098
Tiivistelmä
This thesis discusses what is marketing in the 21st century with the objective to create a suggestion for a marketing plan for the case company Niuva Canteen, a café located in Kuopio.
The theoretical framework focuses on what is marketing in general and opens the key points and factors in marketing that are relevant to this case. Social media marketing, which plays a central role in current business operations, is also described in this thesis.
The main analysing tools for measuring the effectiveness of marketing are presented. The thesis also takes a look at what is advertising and how it differs from marketing and how
advertising is implemented at present.
The current situation of the case company, Niuva canteen, is presented along with the cafe’s main competitors from Kuopio area. The main analyses are made for the company and based on the information an ideal customer is presented for the company.
The theoretical framework focuses on what is marketing in general and opens the key points and factors in marketing that are relevant to this case. Social media marketing, which plays a central role in current business operations, is also described in this thesis.
The main analysing tools for measuring the effectiveness of marketing are presented. The thesis also takes a look at what is advertising and how it differs from marketing and how
advertising is implemented at present.
The current situation of the case company, Niuva canteen, is presented along with the cafe’s main competitors from Kuopio area. The main analyses are made for the company and based on the information an ideal customer is presented for the company.