Developing an Innovative and Competitive Strategy for a Small Company : Case Study: Xi'an Ice-cream Handwriting Company
Sun, Li (2011)
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201104184446
https://urn.fi/URN:NBN:fi:amk-201104184446
Tiivistelmä
Sun, Li. 2011. Developing an Innovative and Competitive Strategy in Chinese Market for a Small Company. Bachelor’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Page 57. Appendix 1.
The aim of this thesis research is to develop an innovative and competitive strategy for Xi’an Ice-cream Handwriting Company, which is a new established small company in China.
The research method used in this work is qualitative research. This Thesis consists of both theoretical and empirical parts. The primary and secondary data resources were acquired through literature on innovation, Chinese innovation orientation in addition to competitive advantage to support my theoretical part. As for the empirical part, I conducted interviews with the owner of Xi’an Ice-cream Handwriting Company and made a questionnaire survey for the existing customers of Xi’an Ice-cream Handwriting Company.
It can be suggested that innovation and competitive advantage processes are closely interconnected with each other, and the utilization of innovation is a crucial strategic option to achieve competitive advantage. An innovative and competitive strategy is able to highlight a firm’s advantageous features to distinguish the firm from its competitors.
The aim of this thesis research is to develop an innovative and competitive strategy for Xi’an Ice-cream Handwriting Company, which is a new established small company in China.
The research method used in this work is qualitative research. This Thesis consists of both theoretical and empirical parts. The primary and secondary data resources were acquired through literature on innovation, Chinese innovation orientation in addition to competitive advantage to support my theoretical part. As for the empirical part, I conducted interviews with the owner of Xi’an Ice-cream Handwriting Company and made a questionnaire survey for the existing customers of Xi’an Ice-cream Handwriting Company.
It can be suggested that innovation and competitive advantage processes are closely interconnected with each other, and the utilization of innovation is a crucial strategic option to achieve competitive advantage. An innovative and competitive strategy is able to highlight a firm’s advantageous features to distinguish the firm from its competitors.