Enhancing company competence in internationalization process : Company X in Chinese energy market
Parsiala, Anne (2011)
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105035841
https://urn.fi/URN:NBN:fi:amk-201105035841
Tiivistelmä
The objective of this Thesis is to support the case company, a small Finnish company in bio energy business, in its early phases of internationalization and entrance to China market. This company has scarce previous experience of either going to international markets or experience of cooperating with Chinese business people. Because of the sensitive rivalry in the bio energy business, the company wants to remain anonymous in this research and will be called Company X. The specific research questions are the following: How can the case company enhance its competence in its early phases of internationalization? How should Company X prepare to the opportunities and challenges in the Chinese market? What kind of knowledge is essential for the case company in order to bridge the gaps in its China business?
The research is a qualitative single case study. The company internal data is collected through discussions and e-mail conversations with the case company representatives as well as from the case company’s documents. The theoretical framework of this study is based on data from different sources such as books, articles and reports about internationalization and about the Chinese business culture.
The company’s resources and capabilities set the frame for its international strength and success. Therefore the company’s internal situation and processes have to be very well organized with international attitude and commitment. Knowledge about the Chinese culture and business code avoids misunderstandings and unpleasant surprises.
The case company can enhance its international competence by strengthening its resources such as financial and organizational structure and by investing in information technology and management controlling systems. Adopting even more international attitude enhances the company’s profile and image. Preparation to the Chinese culture requires adopting information especially about the Chinese business behavior and negotiation tactics and creating guanxi, the net of Chinese relationships.
The research is a qualitative single case study. The company internal data is collected through discussions and e-mail conversations with the case company representatives as well as from the case company’s documents. The theoretical framework of this study is based on data from different sources such as books, articles and reports about internationalization and about the Chinese business culture.
The company’s resources and capabilities set the frame for its international strength and success. Therefore the company’s internal situation and processes have to be very well organized with international attitude and commitment. Knowledge about the Chinese culture and business code avoids misunderstandings and unpleasant surprises.
The case company can enhance its international competence by strengthening its resources such as financial and organizational structure and by investing in information technology and management controlling systems. Adopting even more international attitude enhances the company’s profile and image. Preparation to the Chinese culture requires adopting information especially about the Chinese business behavior and negotiation tactics and creating guanxi, the net of Chinese relationships.