Improving Time to Market Interval of Projects
Ryhänen, Niko (2011)
Ryhänen, Niko
Metropolia Ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105249372
https://urn.fi/URN:NBN:fi:amk-201105249372
Tiivistelmä
Products’ life cycles have shortened significantly, and the competitive landscape has forced companies to gain competitive advantage via short time to market intervals. A time-to-market means a period of time between the opening of a new product development until the moment when this product is ready for sales. Time to market in new product develop-ment has become more important than ever before.
The aim of this Thesis is to explore reasons for long time to market intervals in a case company. This Thesis mainly looked at the problems from the project execution point of view and other delay mechanisms like supply chain or logistics were left out of the scope. The research question was as follows: How to improve time to market interval of projects? The Thesis starts with an analysis of the current literature of time to market interval delays.
Based on the questionnaire, expert workshop and data analysis this Thesis conducts cur-rent state analysis of the issues concerning projects in the company. The research method used in this Thesis is qualitative and some quantitative elements were used partly in order to support findings from the questionnaire and the expert workshop session.
The outcome of this Thesis enables the company to set up an action plan for the key focus areas in order to improve time to market interval. Based on the results the company suffers for instance from poor multitasking, many parallel projects and communication problems. As an action plan the company should emphasize lessons learned utilization and staff training and limit the number of active projects to improve time to market interval in the future.
The aim of this Thesis is to explore reasons for long time to market intervals in a case company. This Thesis mainly looked at the problems from the project execution point of view and other delay mechanisms like supply chain or logistics were left out of the scope. The research question was as follows: How to improve time to market interval of projects? The Thesis starts with an analysis of the current literature of time to market interval delays.
Based on the questionnaire, expert workshop and data analysis this Thesis conducts cur-rent state analysis of the issues concerning projects in the company. The research method used in this Thesis is qualitative and some quantitative elements were used partly in order to support findings from the questionnaire and the expert workshop session.
The outcome of this Thesis enables the company to set up an action plan for the key focus areas in order to improve time to market interval. Based on the results the company suffers for instance from poor multitasking, many parallel projects and communication problems. As an action plan the company should emphasize lessons learned utilization and staff training and limit the number of active projects to improve time to market interval in the future.