Feasibility of Opening a Vegetarian Restaurant in Varkaus
Doan, Thi (2011)
Doan, Thi
Savonia-ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105259638
https://urn.fi/URN:NBN:fi:amk-201105259638
Tiivistelmä
Nowadays people pay more and more attention to health issues. Many believe in the influences of food intake to person’s health and physical condition. A solution to healthy food and/or to sustain the ecology is widely spoken as vegetarian food. Number of veggies and people finding interest in the food increase day by day. The trend is not different in Finland. It could be said that there is the need of people concern about vegetarian food dining, but the offer is still low. Vegetarian restaurants are quite rare even in big cities like Helsinki, and Tampere. Hence, it is not a wonder that there is no vegetarian restaurant in a small city like Varkaus.
For those reasons, the thesis was aimed to carry out a research to figure out people’s opinions on a vegetarian restaurant in Varkaus. Furthermore, it could be useful for investors or people having the same interest in this restaurant business. The thesis was structured with first theoretical part: related information from books and other sources; then the research process and finally the conclusions. The research consisted of quantitative method: making questionnaire survey among 300 people in Varkaus and qualitative method: depth interviews with 8 individuals; then the analyses from these findings. The conclusions are given with summarizing the results and suggestions for marketers.
The objective was achieved; people did share their opinions on the subjects. As a result, 76 respondents out of 300 answered to the questionnaire and all 8 individuals took part in the interviews. By analyzing the results, it was found out that people would consider visiting a vegetarian restaurant if there was one. However, risks to be taken were obvious in new kind of restaurant and small city like Varkaus. Thus, for sure and more potential, it could be better to open a vegetarian restaurant in a bigger city or in Varkaus within few coming years.
For those reasons, the thesis was aimed to carry out a research to figure out people’s opinions on a vegetarian restaurant in Varkaus. Furthermore, it could be useful for investors or people having the same interest in this restaurant business. The thesis was structured with first theoretical part: related information from books and other sources; then the research process and finally the conclusions. The research consisted of quantitative method: making questionnaire survey among 300 people in Varkaus and qualitative method: depth interviews with 8 individuals; then the analyses from these findings. The conclusions are given with summarizing the results and suggestions for marketers.
The objective was achieved; people did share their opinions on the subjects. As a result, 76 respondents out of 300 answered to the questionnaire and all 8 individuals took part in the interviews. By analyzing the results, it was found out that people would consider visiting a vegetarian restaurant if there was one. However, risks to be taken were obvious in new kind of restaurant and small city like Varkaus. Thus, for sure and more potential, it could be better to open a vegetarian restaurant in a bigger city or in Varkaus within few coming years.